Mechanic's Hall Worcester
Creating a multichannel messaging program to create new visibility and enhancing communication
The Hall was created by the technical innovators of their day, and wire industrialist Ichabod Washburn, head of the Worcester Mechanics Association, created a state of the art building in 1857 featuring air conditioning and superior accoustics. The 21st century Hall management continue to innovate by implementing a multi-channel messaging program proposed by Edward Malouf, as a principal at Content•Design. The design brief was to create a revitalized Main Street presence through controllable facade lighting, digital and environmental messaging, and improved public-facing information systems.